Brand

A Brand is the unit Nutgraf builds for. Everything Nutgraf builds — video, apps, and capabilities to come — is built inside a Brand, scoped to that brand business, and informed by its brief.

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What it is

A Brand is the persistent workspace for one brand business. It holds the master brand brief — tone, target audience, creative direction, and digital presenter configuration — that defines everything built inside it. When you invoke a Computer inside a Brand, the agents inherit that context automatically. You set the brand once; every Computer run starts from it. You can run multiple brand businesses from one Nutgraf account. Each Brand is completely isolated: its brief, presenter setup, stories, and build history are private to that workspace. Switching Brands switches the entire context.

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Getting Started: Your First Brand in Minutes

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1. Create a Brand

Click Create Brand from the Brand switcher in the top left. Give the Brand a name that reflects the business property — for example, “TechBrief Weekly” or “Founder Stories”. A clear name makes switching between multiple Brands fast and unambiguous.

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2. Write the master brand brief

The brand brief is the instruction set that every Computer run inherits. Describe the brand’s voice, target audience, creative tone, and any standing guidelines — for example, “conversational and direct, aimed at early-stage founders, never use jargon”. The more specific the brief, the more consistently the Computers produce on-brand output without extra prompting.

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3. Set up your digital presenter

Upload a photograph to create a digital presenter for this Brand. The presenter becomes the on-screen persona for all video produced under this Brand. You can configure the voiceprint and visual styling to match the brand’s identity. See Creative Studio for details on presenter setup.

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4. Invoke a Computer

With the Brand configured, open the input bar and select a Computer — Video to build a video, or Code to build an app. The Computer inherits the brand brief immediately. You do not need to repeat any context.

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What You Need to Know

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Brief inheritance

Every Computer run inside a Brand automatically receives the master brand brief as its starting context. If you update the brief, subsequent runs use the updated version. Runs already in progress or completed are unaffected.

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Context isolation

Brands do not share context with each other. The brief, stories, presenter configurations, and run history of one Brand are completely invisible to another. This is intentional — it lets you maintain genuinely distinct brand identities without any risk of bleed.

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Credits are shared across Brands

Your credit balance is account-wide, not per Brand. Running a Computer under Brand A and Brand B both draw from the same pool. This means you can allocate production capacity freely across your portfolio without managing separate budgets.

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Scheduled execution

In addition to launching runs on demand, your Brand can build deliverables autonomously on a recurring schedule. Fired runs appear as new sessions in your Stories bar. See Scheduled Tasks for details.

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Tips

• Name Brands after the property, not the format. “Climate Weekly” is more useful than “Video Brand 1” when you are switching between several properties.
• Write the brief before invoking any Computer. A well-defined brief from the start saves you from correcting output later.
• Keep one Brand per distinct audience. If two properties target different readers with different voices, they belong in separate Brands.
• Pin your most active Brands. The Brand switcher keeps frequently used Brands at the top for quick access.

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Frequently Asked Questions